The client was restricted to one type of packaging due to the product being 100% natural ingredients and the process of how it was going to be ‘bottled’. During the heat sealing and cooling process of packaging the ingredients could withstand pre longed heat as it turned into jam. So the idea of one use metallic sachets had to be changed to bottles. The brief: As the product is aimed at night clubs, the different flavours had to be easily distinguished in low lighting. The bottle makes 2 drinks, this had be a main feature and clearly legible on the bottle.The concept: Strong solid colours represent each flavour, large single image of the finished product on bottle, clear side strip with measure line with markers to show how much product has been dispensed.
