In house poster designs for a retro pub in the business district of Sydney.The brief: Posters to be easy to read in all lighting conditions. Design to be simple, to the point with no need for description of event.
VALENTINES DAY – Single people
Concept: F*#K Valentines. Image to focus on the bitterness of love with the classic ‘sweetheart’ lolly but instead of the sweet sayings the lolly has the negative words of a bad relationship break up.
FRIDAYS – Beer specials
Concept: TGI Fridays, celebrate the week’s end as you know you’ve earned that beer. Image of a beer on a rope where it’s about to snap to represent the end of the week, the idea of the beer is almost in their hands, to create a sense of urgency for the person to get to the pub!